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"Pop-Up Retail"
Examples of the marketing trend of temporary retail manifestations. The site has "dubbed this trend 'pop-up retail,' as these initiatives have a tendency to pop up unannounced, quickly draw in the crowds, and then disappear or morph into something else, adding to retail the fresh feel, exclusivity and surprise" that galleries and theaters use. From trendwatching.com, "an independent and opinionated trend firm."
http://www.trendwatching.com/trends/POPUP_RETAIL.htm
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